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car hmi

Jo - Building trust in autonomy

Driver assistant for autonomous driving

UVP

Jo is an interactive in-car system that gradually transitions drivers from manual control to full autonomy through three progressive steps. By providing empathetic guidance, Jo builds user confidence and fosters trust in autonomous driving.

TEAM

Agostino Sanna, Jacopo Bartoli, Simone de Marchi, Paolo Lunardon, Martina Ricca

MY ROLE

UX researcher, Interaction designer, UI developer

core features

Smooth & Gradual Autonomy

The system gradually transitions drivers from manual control to full autonomy in three progressive steps, allowing them to adjust at their own pace and build confidence in autonomous driving.

smooth autonomy

core features

Reads the Room (or the Driver!)

By continuously monitoring the driver's emotional state, the system detects low arousal levels and proactively suggests increasing autonomy when the user is more relaxed, ensuring a smoother transition.

reads the room

core features

Jo, Your Driving Buddy

"Jo," the system's digital assistant, provides intuitive guidance through voice instructions and steering wheel controls, helping users feel supported and in control throughout their journey toward full autonomy.

jo

Design Process

1
Research

Desk research

Surveys

Digital ethnography

Interviews

2
Define

Pitching ideas

Sense-making

3
Ideate

Problem reframing

Prototyping

User-testing

Design iterations

4
Refine

UI polishing

building a MVP

design process

Research Phase

What will be the main problem with cars in 2035?

problems

We began by analyzing ItalDesign's brief, captivated by future automotive scenarios. After brainstorming various problems, we delved deeper, using different methods to identify user patterns and behaviors.

research-methods

design process

Definition Phase

The research helped us to identify seven new meanings across two car usage scenarios. We then narrowed them to five, allowing each team member to explore one individually, fostering diverse insights and potential innovations.

ideas-shortlist

We further developed and pitched each concept to the professors and professionals of the car ux industry. Based on the insight received we finally chose one concept and defined our first UVP:

A digital soul that enables young commuters a more natural communication with the car, because they need to trust and rely on the car autonomous driving to easily perform their daily activities

design process

Refining phase

In the final phase, we refined the system and UI, streamlining Jo's communication of levels both visually and verbally. We integrated ADAS into the cockpit, and minimized text by enhancing Jo's voice interaction.

Level request

Overtake request

Prototype interaction

Level-flow

After gathering insights, we made key improvements: the level display and ADAS are now in the cockpit, a reject option was added via the left handle, the central infotainment screen was removed, the timer in notifications eliminated, and text reduced with voice integration for a better user experience.

Level-flow

After gathering insights, we made key improvements: the level display and ADAS are now in the cockpit, a reject option was added via the left handle, the central infotainment screen was removed, the timer in notifications eliminated, and text reduced with voice integration for a better user experience.

Level-flow

After gathering insights, we made key improvements: the level display and ADAS are now in the cockpit, a reject option was added via the left handle, the central infotainment screen was removed, the timer in notifications eliminated, and text reduced with voice integration for a better user experience.

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